> This page is for For Users.

> For clean Markdown of any page, append .md to the page URL.
> For a complete documentation index, see https://whop.ferndocs.com/llms.txt.
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# What is Whop?

> Whop is on a mission to deliver everyone a sustainable income.

## For merchants

Learn how to set up popular business models on Whop:

#### [Educational programs](/supported-business-models/educational-programs)

Sell courses, workshops, and other educational programs.

#### [Agency services](/supported-business-models/agency-services)

Send invoices, chat with clients, and get paid.

#### [Coaching](/supported-business-models/coaches)

Charge for your services and organize your clients in one spot.

#### [Newsletters](/supported-business-models/newsletters)

Publish long form writing and charge subscribers for exclusive content.

#### [Paid groups](/supported-business-models/paid-groups)

Build a paid community where members connect and share alpha.

#### [SaaS](/supported-business-models/saas)

Launch your app with built-in payments and user management.

#### [Events](/supported-business-models/events)

Run paid masterminds, events, and give attendees a unified place to chat.

#### [DTC Ecommerce](/supported-business-models/dtc-ecommerce)

Sell physical products online with an out of the box social layer.

#### [Brick and Mortar](/supported-business-models/brick-and-mortar)

Accept in-store payments and manage orders for your physical location.